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PRACTICES |
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| Here's a bit of quick news. While we've always advised clients and friends of the wisdom of quick iterative testing in developing products (do they listen? well, sometimes. the visionary ones happen to), Google doing it adds an entire new twist to the story, and brings... |
| Google loves Usability Testing |
| What new with boring old newspapers? Wasnt the internet supposed to wipe them away? Apparently not. If youre a newspaper, or virtually any product-service business, listening to your customers can help you not only survive, but be right at the heart of your customer favorites,... |
| Insight Innovation Casestudy: Information, or InfoManagement? |
| Innovation is an area that comes fraught with many myths and pitfalls. The desire to Innovate ahead of the market curve can result in landmines blown up in the face of the CEO and Marketing Heads at the least. Having seen a few unfortunate cases where untempered enthusiam to... |
| Insights based Innovaton Strategy |
| Innovation comes in many forms, channels, methods, processes and aims. One thing that we have observed that remains constant thought, across channels and platforms that we drive Innovation on, is the core & critical Insight that is necessary for Innovation. |
| Insight Centered Innovation: Who does it? How can you benefit? |
